Companies simply provide a database of names and addresses to the print company, the individual graphics are designed in the Graphic Design department and uploaded to the Rip Drive. Rip stands for Raster Image Processor and is like a print driver but more sophisticated with many enhanced features. Once all the data is uploaded, the print job is ready to go and unlike the litho process there is no need to stop to change plates or waste many copies getting the print correct, all the changes are effected on ‘the fly’ by the rip, in other words whilst the job is running.
They establish consistency. If you want to set yourself apart from your competitors, then you have to develop a brand, but you can only create confusion if you don’t create consistency. Direct mail services, meanwhile, are all about that, from the header, to the font used … Read More