It must be recognized that behind the power of direct mail is a mailin list. Though it may not be seen as the front line medium, the details that make-up a contact list are the building blocks that allow direct mail to reach the mailboxes or post offices of the sales prospects. Before messages are dispersed around the target market or industry, firms first has to work with the necessary addresses and other pertinent information about a sales lead, e.g. complete name. Nevertheless, it is very crucial that the contact information be accurate and current before mails go out. Flawed information such as the spelling of the names together with inaccurate addresses will truly decrease the respect that the prospects show to the business enterprise.
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Lead capture is the process by which potential affiliate distributors are targeted and their information is recorded. This is typically done in … Read More