With sales, the advertiser gives up all responsibilty. It is now the publishers responsibility to actually become the sales person. This can sometimes be difficult because the publisher has no control over the sales page. They have responsibility, but no authority. In this system, fraud is often being committed on the other side. An advertiser can harvest that traffic to a lead form or an untracked alternate payment method or an 800 number? and the publisher never gets paid for the untracked sales.
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Additionally, paid inclusion spiders will go back to your pages often, sometimes even daily. The advantage of this is that you can update your pages constantly to improve the ranking in which they appear in search engines, and the paid URL inclusion spider will show that result in a matter of days.
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Before choosing any metrics for measuring the performance … Read More