You should always test two or more ads simultaneously. This is what is known as an split test. You will find out which one will produces the higher click through ratio. After which, you should proceed to replace the weaker performing ad with a new one. This process should always be continued so as to identify the highest click through ratio possible.
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The main thing that you want to do in your video is try and relate to your customer. If you can contribute some useful information to your potential customers, this will be very beneficial. When you give them something for free, they will be much more likely to trust you in the long run. The important thing with any form of marketing is to develop relationships with your prospects. People buy from people that they like. Therefore, if you can develop a trusting relationship with … Read More